What happened to Reef sandals?

Reef sandals have been a staple of beach and casual fashion since the early 1990s. Founded in 1984 by two Argentinian brothers, the brand quickly gained popularity due to its rugged design and comfortable fit. Since then, Reef has become a household name for beach-goers, surfers, and anyone looking for a comfortable and stylish sandal.

Unfortunately, the company has recently gone through some changes that have caused the company to struggle. In 2016, the company filed for bankruptcy, resulting in layoffs and store closings. The company was then acquired by VF Corporation, a large apparel company, and moved its headquarters from Encinitas, California to Manchester, New Hampshire.

While Reef still produces sandals, they have shifted away from their traditional design and moved towards a more modern style. In addition, the company has expanded their product lines to include shoes, clothing, and accessories.

Despite the changes, Reef still remains a popular brand of sandals. While the company has shifted away from its traditional style, its focus on comfort and quality remains the same. As a result, Reef sandals continue to be a favorite for beach-goers and outdoor enthusiasts alike.

History of Reef Sandals

Reef sandals have been around for over a century. Originally designed as a solution to keep surfers’ feet safe from the rough coral reefs, Reef sandals have since become a coveted fashion staple for beach-goers of all ages. From the classic leather sandal to the signature thong style, Reef is known for its quality and comfort. The brand has evolved over the years, introducing vibrant colors and prints, as well as a range of sandal styles that are perfect for any occasion. Whether you’re lounging on the beach, going to the mall, or simply running errands, Reef sandals are an iconic footwear choice that will never go out of style.

Popularity of Reef Sandals

Reef Sandals are wildly popular for their variety of styles, comfort, and durability. From beach days to camping trips and every day in between, Reef Sandals have become a staple in the modern wardrobe. Their classic, timeless styles are designed to last, and their comfort-focused construction keeps your feet feeling great all day long. Whether you’re looking for a pair of sandals to slip on for a quick errand or need a pair that can keep up with your active lifestyle, Reef Sandals are the perfect choice. With their unique styles and reliable craftsmanship, it’s no wonder that Reef Sandals are a must-have for everyone.

Reasons for Reef Sandals’ Decline

Reef sandals, once a staple of the summer season, have seen a sharp decline in popularity in recent years. The reasons for this decline are varied, but some of the most prominent include: changing fashion trends, the emergence of new footwear brands, and increasing competition from other footwear styles. As fashion trends move away from the traditional beach look, Reef sandals have become less popular. With the emergence of new brands such as Birkenstocks and Tevas, customers have a wider range of styles to choose from. Additionally, other footwear styles such as sneakers, work boots, and slides have become increasingly popular, providing customers with more options than ever before. Ultimately, Reef sandals are no longer the go-to choice for beach and summer footwear, leading to their decline in popularity.

Reef Fanning - Men
Image source: https://www.healthyfeetstore.com/reef-fanning-mens-vegan-sandal.html

Effects of Reef Sandals’ Decline

Reef Sandals was a popular footwear brand in the late 1990s and early 2000s, but its sales have declined in the last decade. The effects of Reef Sandals’ decline can be seen in its waning popularity among consumers, decreased market share, and economic losses in the footwear industry. Consumers have shifted to other brands, such as Birkenstocks, Vans, and Nike, which have taken away from Reef’s market share. As a result, the company has experienced significant losses in revenue and profits, resulting in job losses and decreased production. Additionally, the decline of Reef Sandals has had a ripple effect on the economy, affecting suppliers, retailers, and other related businesses. Despite the decline, Reef Sandals still has a loyal following of customers who appreciate its unique style and comfort. While the decline of Reef Sandals has had a negative impact on the industry, its fans remain hopeful that it can make a comeback and reclaim its former glory.

Reef Sandals’ Efforts to Rebound

Reef Sandals is making a comeback with their new line of stylish and comfortable sandals. Their unique designs are inspired by the ocean, and the materials used provide maximum comfort and durability. The sandals are perfect for beach days, walks, and everyday adventures. Reef’s commitment to sustainability and eco-friendly practices ensures that their sandals are not only stylish and comfortable, but also good for the environment. With their eye-catching designs, superior comfort, and environmentally friendly practices, Reef Sandals are the perfect choice whether you’re out for a beach day or just looking for a stylish and comfortable sandal.

Outlook for Reef Sandals

Reef Sandals are renowned for their high quality, durability and style. With a wide range of styles to choose from, Reef Sandals are perfect for those who are looking for a sandal that will take them from the beach to the street. Their classic design is timeless and has become a go-to choice for many beachgoers. The sandals are designed to be comfortable and supportive, making them an ideal choice for long days in the sun. The range of colours and prints also make them a great option for those looking for something a little bit different. With a fantastic outlook for the future, Reef Sandals are sure to remain a popular choice for many years to come.

FAQs About the What happened to Reef sandals?

Q1. Are Reef sandals still available?

A1. Yes, Reef sandals are still available and can be found on their official website and at select retailers.

Q2. Where can I buy Reef sandals?

A2. Reef sandals can be found on their official website and at select retailers.

Q3. Do Reef sandals come in different colors and sizes?

A3. Yes, Reef sandals come in a variety of colors and sizes to fit all types of feet.



Reef sandals have seen a resurgence in popularity in recent years, as the brand has worked hard to remain relevant and in tune with the current fashion trends. Though the company has experienced some struggles over the years, it is clear that Reef sandals are still beloved by many, as their style and comfort remain some of the best in the industry. With its creative designs, quality materials and commitment to customer satisfaction, Reef sandals are sure to remain a wardrobe staple for many years to come.


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